Brand Design
Environmental Awareness Organization
Project Type: Branding / Visual Identity
Role: Graphic Designer
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD
Overview
Developed a cohesive brand identity system for an organization focused on educating the public about global warming and environmental impact.
Challenge
Create a brand that communicates urgency and credibility while remaining clear, adaptable, and effective across multiple print and marketing applications.
Solution
Designed a visual identity system including logo, typography, color palette, and layout guidelines. The concept is centered around “13%,” representing the share of global CO₂ emissions attributed to the United States at the time the brand was developed. This data point informed the visual identity, providing a clear conceptual foundation while supporting consistent and meaningful application across branded materials.
Production Details
• Brand identity system development
• Logo design and typography guidelines
• Concept-driven design using environmental data (“13%”)
• Print-focused color and layout considerations
• Assets optimized for consistent reproduction
Outcome
Delivered a structured and adaptable brand system that communicates environmental awareness through both visual design and data-driven concept, supporting clear and consistent use across print formats.
“…a brand is a customer’s gut feeling about a product, service or company…it’s not what we say it is — its what they say it is.”
Marty Neumeir
"The Brand Gap"
Web Design
Web site design for the 13% Brand using XD.
Web Design
Group Web Design project where each student was responsible for creating a page of a website walking potential and future students through the Graphic Design Program at Rhode Island College. Prototypes were done using Adobe XD and then the website was created using HTML and CSS in Glitch.
