Package Design & Brand Development

 

Project Type: Packaging / Brand Design

Role: Graphic Designer

Tools: Adobe Illustrator, Adobe Photoshop

 

Overview

 

Developed a complete packaging concept from brand creation through physical construction. The project included defining the brand identity, designing the logo and packaging graphics, and building a functional wooden package prototype.

 

Challenge

 

Create a cohesive brand and packaging solution that balances visual identity, structural considerations, and real-world construction constraints.

 

Solution

 

Established the brand concept and visual identity, including the logo, typography, and overall aesthetic. Designed packaging graphics to align with the brand while accounting for the dimensions, material, and structure of the physical package.

 

In addition to the graphic design work, I constructed the package prototype out of wood, allowing design decisions to be tested and refined through hands-on execution.

 

Production Details

• Brand concept and identity development

• Logo design and packaging graphics

• Structural planning and physical construction

• Material-based design considerations

• Production-focused layout and graphic placement

 

Outcome

Delivered a fully realized packaging solution that integrates brand identity, graphic design, and physical construction. The project demonstrates an understanding of how branding and packaging function together in both visual and tangible form.

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